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Marketing Management (BSc)
By PAMCET Learning Team
progress: 0 of 26 lessons0% complete
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Course Curriculum
1. The Evolution of Marketing Thought: Production, Product, Selling, Marketing, and Holistic Orientations
45 minutes
2. Customer Value Creation, Customer Lifetime Value (CLV), and Relationship Marketing
45 minutes
3. The Marketing Environment: Macro-Environmental Drivers (PESTEL) and Micro-Market Dynamics
45 minutes