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B.Sc. DegreeFaculty of Faculty of Management & Business StudiesMarketing
Introduction to Advertising (Marketing)
Master Introduction to Advertising (Marketing) in University - Marketing with this structured course, covering 8 modules and practice assessments.
Course Overview
Master Introduction to Advertising (Marketing) in University - Marketing with this structured course, covering 8 modules and practice assessments. Curriculum Structure & Core Modules: • 1. What Is Advertising • 2. Types of Advertising Media • 3. The Advertising Process Basics •...
What You'll Learn
- Understand and apply the principles of What Is Advertising
- Work confidently through Types of Advertising Media and its practical applications
- Analyse real-world scenarios involving The Advertising Process Basics
- Develop applied skills in Advertising Copywriting Basics
- Critically evaluate approaches to Advertising Campaign Basics
Requirements
- No prior University - Marketing knowledge required — this course starts from the fundamentals
- A computer, tablet or smartphone with a stable internet connection
- Willingness to commit regular study time to complete lessons, quizzes and assignments
Degree Programme Curriculum Context
This course is a curriculum unit of the B.Sc. Marketing degree framework in Nigeria.
Earn Your Certificate
Showcase your skills with a certificate! Complete the course, submit your project, and earn your certificate. Here's a sample of what you'll receive to show off your accomplishments.
Course Curriculum
Open-access academic curriculum. All foundational lectures available to read free.
8 Chapters
•24 Lecture
•0s
1. What Is Advertising: Core Concepts & Worked Examples
BEGINNER | CHAPTER 1 What Is Advertising: Core Concepts & Worked Examples Introduction to Advertising (Marketing) Detailed Overview and Learning Objectives This lecture on What Is Advertising: Core Concepts & Worked Examples (Chapter 1) covers standard academic and professional frameworks within management, finance, and economics. For higher institution students, mastering organizational behaviors...
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2. What Is Advertising: Guided Practice & Review
BEGINNER | CHAPTER 1 What Is Advertising: Guided Practice & Review Introduction to Advertising (Marketing) Detailed Overview and Learning Objectives This lecture on What Is Advertising: Guided Practice & Review (Chapter 1) covers standard academic and professional frameworks within management, finance, and economics. For higher institution students, mastering organizational behaviors, strategic de...
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3. Types of Advertising Media: Foundations & Learning Objectives
BEGINNER | CHAPTER 1 Types of Advertising Media: Foundations & Learning Objectives Introduction to Advertising (Marketing) Detailed Overview and Learning Objectives This lecture on Types of Advertising Media: Foundations & Learning Objectives (Chapter 1) covers standard academic and professional frameworks within management, finance, and economics. For higher institution students, mastering organi...
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Instructor
PAMCET Learning Team
Institutional Course Curation · PAMCET
Qualifications:
PAMCET Learning Team — Institutional Course Curation, Digitpen Hub LtdMy Skills:
- Curriculum Curation
- Course Content Review
- Learning Outcome Design
- Course Publishing & Quality Assurance
- Platform Content Operations
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Free$12.99100% Off
Certificate available separately for $50 after completionCourse Includes
8 Chapters
24 Lectures
1 week
Skill Level beginner
Taught in English
Lifetime Access
Certification of Completion
Category: University - Marketing
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