The PAMCET Learning Team is the institutional curriculum and content group behind course publishing on this platform. PAMCET (Professional and Academic Management Centre for Education and Training) is operated by Digitpen Hub Ltd, a company registered in Lagos, Nigeria. Courses credited to the PAMCET Learning Team are structured, organized, and published centrally by the platform rather than authored by a single named individual instructor — each course's syllabus, learning outcomes, and content are reviewed before publication under this institutional account. For questions about a specific course or to report a content issue, please use the platform's Help & Support or Contact Us pages.
B.Sc. DegreeFaculty of Faculty of Management & Business StudiesMarketing
Marketing Research I (BSc)
Master Marketing Research I (BSc) in University - Marketing with this structured course, covering 8 modules and practice assessments.
Course Overview
Master Marketing Research I (BSc) in University - Marketing with this structured course, covering 8 modules and practice assessments. Curriculum Structure & Core Modules: • 1. The Marketing Research Process — Detailed • 2. Research Design for Marketing — Detailed • 3....
What You'll Learn
- Understand and apply the principles of The Marketing Research Process — Detailed
- Work confidently through Research Design for Marketing — Detailed and its practical applications
- Analyse real-world scenarios involving Questionnaire Design — Detailed
- Develop applied skills in Sampling Methods — Detailed
- Critically evaluate approaches to Qualitative Research Methods in Marketing
Requirements
- A foundational understanding of University - Marketing concepts, from an introductory course or equivalent experience
- A computer, tablet or smartphone with a stable internet connection
- Willingness to commit regular study time to complete lessons, quizzes and assignments
Degree Programme Curriculum Context
This course is a curriculum unit of the B.Sc. Marketing degree framework in Nigeria.
Earn Your Certificate
Showcase your skills with a certificate! Complete the course, submit your project, and earn your certificate. Here's a sample of what you'll receive to show off your accomplishments.
Course Curriculum
Open-access academic curriculum. All foundational lectures available to read free.
8 Chapters
•24 Lecture
•0s
1. The Marketing Research Process — Detailed: Core Concepts & Worked Examples
INTERMEDIATE | CHAPTER 1 The Marketing Research Process — Detailed: Core Concepts & Worked Examples Marketing Research I (BSc) Detailed Overview and Learning Objectives This lecture on The Marketing Research Process — Detailed: Core Concepts & Worked Examples (Chapter 1) covers standard academic and professional frameworks within management, finance, and economics. For higher institution students,...
0 second
2. The Marketing Research Process — Detailed: Guided Practice & Review
INTERMEDIATE | CHAPTER 1 The Marketing Research Process — Detailed: Guided Practice & Review Marketing Research I (BSc) Detailed Overview and Learning Objectives This lecture on The Marketing Research Process — Detailed: Guided Practice & Review (Chapter 1) covers standard academic and professional frameworks within management, finance, and economics. For higher institution students, mastering org...
0 second
3. Research Design for Marketing — Detailed: Foundations & Learning Objectives
INTERMEDIATE | CHAPTER 1 Research Design for Marketing — Detailed: Foundations & Learning Objectives Marketing Research I (BSc) Detailed Overview and Learning Objectives This lecture on Research Design for Marketing — Detailed: Foundations & Learning Objectives (Chapter 1) covers standard academic and professional frameworks within management, finance, and economics. For higher institution student...
0 second
Academic Ecosystem & Connected Pathways
Deepen your studies across connected learning pathways in the PAMCET academic network:
Digital Research Library16,000+ open-access monographs & textbooks
Structured Learning PathsCurated multi-course career specializations
WAEC / SSCE Examination HubComplete secondary school syllabus & mock tests
JAMB / UTME PreparationComputer-based tests & scoring analytics
Tertiary & University Hub100L - 400L degree benchmark modules
Credential Verification PortalInstant cryptographic certificate authentication
Instructor
PAMCET Learning Team
Institutional Course Curation · PAMCET
Qualifications:
PAMCET Learning Team — Institutional Course Curation, Digitpen Hub LtdMy Skills:
- Curriculum Curation
- Course Content Review
- Learning Outcome Design
- Course Publishing & Quality Assurance
- Platform Content Operations
Reviews
No reviews available
Free$24.99100% Off
Certificate available separately for $50 after completionCourse Includes
8 Chapters
24 Lectures
1 week
Skill Level intermediate
Taught in English
Lifetime Access
Certification of Completion
Category: University - Marketing
Share On
Download Syllabus & Study Guide
Receive the full lecture syllabus, reading list, and milestone schedule for Marketing Research I (BSc).
By submitting, you agree to receive educational updates. You can unsubscribe anytime. Read our Privacy Policy.