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M.Sc. DegreeFaculty of Faculty of Management & Business StudiesMarketing
Digital Marketing Strategy (MSc)
Master Digital Marketing Strategy (MSc) in University - Marketing with this structured course, covering 8 modules and practice assessments.
Course Overview
Master Digital Marketing Strategy (MSc) in University - Marketing with this structured course, covering 8 modules and practice assessments. Curriculum Structure & Core Modules: • 1. Advanced Digital Marketing Theory • 2. Marketing Technology Strategy • 3. Data-Driven Marketing...
What You'll Learn
- Understand and apply the principles of Advanced Digital Marketing Theory
- Work confidently through Marketing Technology Strategy and its practical applications
- Analyse real-world scenarios involving Data-Driven Marketing Strategy — Advanced
- Develop applied skills in Customer Experience Strategy
- Critically evaluate approaches to AI and Automation in Marketing Strategy
Requirements
- Prior coursework or practical experience in University - Marketing is recommended before starting this course
- A computer, tablet or smartphone with a stable internet connection
- Willingness to commit regular study time to complete lessons, quizzes and assignments
Degree Programme Curriculum Context
This course is a curriculum unit of the M.Sc. Marketing degree framework in Nigeria.
Earn Your Certificate
Showcase your skills with a certificate! Complete the course, submit your project, and earn your certificate. Here's a sample of what you'll receive to show off your accomplishments.
Course Curriculum
Open-access academic curriculum. All foundational lectures available to read free.
8 Chapters
•24 Lecture
•0s
1. Advanced Digital Marketing Theory: Core Concepts & Worked Examples
ADVANCED | CHAPTER 1 Advanced Digital Marketing Theory: Core Concepts & Worked Examples Digital Marketing Strategy (MSc) Detailed Overview and Learning Objectives This lecture on Advanced Digital Marketing Theory: Core Concepts & Worked Examples (Chapter 1) covers standard corporate management and business leadership principles. Strategic analysis models, SWOT mapping, Porter's Five Forces, and op...
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2. Advanced Digital Marketing Theory: Guided Practice & Review
ADVANCED | CHAPTER 1 Advanced Digital Marketing Theory: Guided Practice & Review Digital Marketing Strategy (MSc) Detailed Overview and Learning Objectives This lecture on Advanced Digital Marketing Theory: Guided Practice & Review (Chapter 1) covers standard corporate management and business leadership principles. Strategic analysis models, SWOT mapping, Porter's Five Forces, and operational plan...
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3. Marketing Technology Strategy: Foundations & Learning Objectives
ADVANCED | CHAPTER 1 Marketing Technology Strategy: Foundations & Learning Objectives Digital Marketing Strategy (MSc) Detailed Overview and Learning Objectives This lecture on Marketing Technology Strategy: Foundations & Learning Objectives (Chapter 1) covers standard corporate management and business leadership principles. Strategic analysis models, SWOT mapping, Porter's Five Forces, and operat...
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Academic Ecosystem & Connected Pathways
Deepen your studies across connected learning pathways in the PAMCET academic network:
Digital Research Library16,000+ open-access monographs & textbooks
Structured Learning PathsCurated multi-course career specializations
WAEC / SSCE Examination HubComplete secondary school syllabus & mock tests
JAMB / UTME PreparationComputer-based tests & scoring analytics
Tertiary & University Hub100L - 400L degree benchmark modules
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Instructor
PAMCET Learning Team
Institutional Course Curation · PAMCET
Qualifications:
PAMCET Learning Team — Institutional Course Curation, Digitpen Hub LtdMy Skills:
- Curriculum Curation
- Course Content Review
- Learning Outcome Design
- Course Publishing & Quality Assurance
- Platform Content Operations
Reviews
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Free$34.99100% Off
Certificate available separately for $50 after completionCourse Includes
8 Chapters
24 Lectures
1 week
Skill Level advanced
Taught in English
Lifetime Access
Certification of Completion
Category: University - Marketing
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