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M.Sc. DegreeFaculty of Faculty of Management & Business StudiesMarketing
International Marketing Strategy (MSc)
Master International Marketing Strategy (MSc) in University - Marketing with this structured course, covering 8 modules and practice assessments.
Course Overview
Master International Marketing Strategy (MSc) in University - Marketing with this structured course, covering 8 modules and practice assessments. Curriculum Structure & Core Modules: • 1. Advanced Theories of International Marketing • 2. Global Market Entry Strategy —...
What You'll Learn
- Understand and apply the principles of Advanced Theories of International Marketing
- Work confidently through Global Market Entry Strategy — Advanced and its practical applications
- Analyse real-world scenarios involving Cross-Cultural Marketing Strategy — Advanced
- Develop applied skills in Global Brand Management
- Critically evaluate approaches to International Marketing Research Methods
Requirements
- Prior coursework or practical experience in University - Marketing is recommended before starting this course
- A computer, tablet or smartphone with a stable internet connection
- Willingness to commit regular study time to complete lessons, quizzes and assignments
Degree Programme Curriculum Context
This course is a curriculum unit of the M.Sc. Marketing degree framework in Nigeria.
Earn Your Certificate
Showcase your skills with a certificate! Complete the course, submit your project, and earn your certificate. Here's a sample of what you'll receive to show off your accomplishments.
Course Curriculum
Open-access academic curriculum. All foundational lectures available to read free.
8 Chapters
•24 Lecture
•0s
1. Advanced Theories of International Marketing: Core Concepts & Worked Examples
ADVANCED | CHAPTER 1 Advanced Theories of International Marketing: Core Concepts & Worked Examples International Marketing Strategy (MSc) Detailed Overview and Learning Objectives This lecture on Advanced Theories of International Marketing: Core Concepts & Worked Examples (Chapter 1) covers standard corporate management and business leadership principles. Strategic analysis models, SWOT mapping,...
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2. Advanced Theories of International Marketing: Guided Practice & Review
ADVANCED | CHAPTER 1 Advanced Theories of International Marketing: Guided Practice & Review International Marketing Strategy (MSc) Detailed Overview and Learning Objectives This lecture on Advanced Theories of International Marketing: Guided Practice & Review (Chapter 1) covers standard corporate management and business leadership principles. Strategic analysis models, SWOT mapping, Porter's Five...
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3. Global Market Entry Strategy — Advanced: Foundations & Learning Objectives
ADVANCED | CHAPTER 1 Global Market Entry Strategy — Advanced: Foundations & Learning Objectives International Marketing Strategy (MSc) Detailed Overview and Learning Objectives This lecture on Global Market Entry Strategy — Advanced: Foundations & Learning Objectives (Chapter 1) covers standard corporate management and business leadership principles. Strategic analysis models, SWOT mapping, Porter...
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Academic Ecosystem & Connected Pathways
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Instructor
PAMCET Learning Team
Institutional Course Curation · PAMCET
Qualifications:
PAMCET Learning Team — Institutional Course Curation, Digitpen Hub LtdMy Skills:
- Curriculum Curation
- Course Content Review
- Learning Outcome Design
- Course Publishing & Quality Assurance
- Platform Content Operations
Reviews
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Free$34.99100% Off
Certificate available separately for $50 after completionCourse Includes
8 Chapters
24 Lectures
1 week
Skill Level advanced
Taught in English
Lifetime Access
Certification of Completion
Category: University - Marketing
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