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ND DegreeFaculty of Faculty of Management & Business StudiesBusiness Administration
Introduction to Marketing (ND)
Master Introduction to Marketing (ND) in University - Business Administration with this structured course, covering 8 modules and practice assessments.
Course Overview
Master Introduction to Marketing (ND) in University - Business Administration with this structured course, covering 8 modules and practice assessments. Curriculum Structure & Core Modules: • 1. The Marketing Concept (ND) • 2. The Marketing Mix (ND) • 3. Market Segmentation...
What You'll Learn
- Understand and apply the principles of The Marketing Concept (ND)
- Work confidently through The Marketing Mix (ND) and its practical applications
- Analyse real-world scenarios involving Market Segmentation (ND)
- Develop applied skills in Consumer Behaviour Basics (ND)
- Critically evaluate approaches to Product Strategy Basics (ND)
Requirements
- No prior University - Business Administration knowledge required — this course starts from the fundamentals
- A computer, tablet or smartphone with a stable internet connection
- Willingness to commit regular study time to complete lessons, quizzes and assignments
Degree Programme Curriculum Context
This course is a curriculum unit of the ND Business Administration degree framework in Nigeria.
Earn Your Certificate
Showcase your skills with a certificate! Complete the course, submit your project, and earn your certificate. Here's a sample of what you'll receive to show off your accomplishments.
Course Curriculum
Open-access academic curriculum. All foundational lectures available to read free.
8 Chapters
•24 Lecture
•0s
1. The Marketing Concept (ND): Core Concepts & Worked Examples
BEGINNER | CHAPTER 1 The Marketing Concept (ND): Core Concepts & Worked Examples Introduction to Marketing (ND) Detailed Overview and Learning Objectives This lecture on The Marketing Concept (ND): Core Concepts & Worked Examples (Chapter 1) covers standard corporate management and business leadership principles. Strategic analysis models, SWOT mapping, Porter's Five Forces, and operational planni...
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2. The Marketing Concept (ND): Guided Practice & Review
BEGINNER | CHAPTER 1 The Marketing Concept (ND): Guided Practice & Review Introduction to Marketing (ND) Detailed Overview and Learning Objectives This lecture on The Marketing Concept (ND): Guided Practice & Review (Chapter 1) covers standard corporate management and business leadership principles. Strategic analysis models, SWOT mapping, Porter's Five Forces, and operational planning frameworks...
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3. The Marketing Mix (ND): Foundations & Learning Objectives
BEGINNER | CHAPTER 1 The Marketing Mix (ND): Foundations & Learning Objectives Introduction to Marketing (ND) Detailed Overview and Learning Objectives This lecture on The Marketing Mix (ND): Foundations & Learning Objectives (Chapter 1) covers standard corporate management and business leadership principles. Strategic analysis models, SWOT mapping, Porter's Five Forces, and operational planning f...
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Instructor
PAMCET Learning Team
Institutional Course Curation · PAMCET
Qualifications:
PAMCET Learning Team — Institutional Course Curation, Digitpen Hub LtdMy Skills:
- Curriculum Curation
- Course Content Review
- Learning Outcome Design
- Course Publishing & Quality Assurance
- Platform Content Operations
Reviews
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Free$17.99100% Off
Certificate available separately for $50 after completionCourse Includes
8 Chapters
24 Lectures
1 week
Skill Level beginner
Taught in English
Lifetime Access
Certification of Completion
Category: University - Business Administration
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