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ND DegreeFaculty of Faculty of Management & Business StudiesMarketing
Consumer Behaviour I (ND)
Master Consumer Behaviour I (ND) in University - Marketing with this structured course, covering 8 modules and practice assessments.
Course Overview
Master Consumer Behaviour I (ND) in University - Marketing with this structured course, covering 8 modules and practice assessments. Curriculum Structure & Core Modules: • 1. Introduction to Consumer Behaviour I (ND) & Core Frameworks • 2. Theoretical Foundations & Foundational...
What You'll Learn
- Understand and apply the principles of Foundations of Consumer Behaviour (ND)
- Work confidently through Consumer Decision-Making Process (ND) and its practical applications
- Analyse real-world scenarios involving Psychological Influences on Buying (ND)
- Develop applied skills in Social and Cultural Influences (ND)
- Critically evaluate approaches to Consumer Motivation (ND)
Requirements
- No prior University - Marketing knowledge required — this course starts from the fundamentals
- A computer, tablet or smartphone with a stable internet connection
- Willingness to commit regular study time to complete lessons, quizzes and assignments
Degree Programme Curriculum Context
This course is a curriculum unit of the ND Marketing degree framework in Nigeria.
Earn Your Certificate
Showcase your skills with a certificate! Complete the course, submit your project, and earn your certificate. Here's a sample of what you'll receive to show off your accomplishments.
Course Curriculum
Open-access academic curriculum. All foundational lectures available to read free.
8 Chapters
•24 Lecture
•0s
1. Introduction to Consumer Behaviour I (ND) & Core Frameworks - Concept Explanation & Foundations
University Level Course Introduction to Consumer Behaviour I (ND) & Core Frameworks Introduction to Consumer Behaviour I (ND) & Core Frameworks - Concept Explanation & Foundations Syllabus Reference: Introduction to Consumer Behaviour I (ND) & Core Frameworks 1. Academic Context & Benchmarking This lecture has been benchmarked against the advanced curriculum standards of leading international and...
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2. Introduction to Consumer Behaviour I (ND) & Core Frameworks - Worked Examples & Case Analysis
University Level Course Introduction to Consumer Behaviour I (ND) & Core Frameworks Introduction to Consumer Behaviour I (ND) & Core Frameworks - Worked Examples & Case Analysis Syllabus Reference: Introduction to Consumer Behaviour I (ND) & Core Frameworks 1. Academic Context & Benchmarking This lecture has been benchmarked against the advanced curriculum standards of leading international and do...
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3. Introduction to Consumer Behaviour I (ND) & Core Frameworks - Practice Questions & Exercises
University Level Course Introduction to Consumer Behaviour I (ND) & Core Frameworks Introduction to Consumer Behaviour I (ND) & Core Frameworks - Practice Questions & Exercises Syllabus Reference: Introduction to Consumer Behaviour I (ND) & Core Frameworks 1. Academic Context & Benchmarking This lecture has been benchmarked against the advanced curriculum standards of leading international and dom...
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Instructor
PAMCET Learning Team
Institutional Course Curation · PAMCET
Qualifications:
PAMCET Learning Team — Institutional Course Curation, Digitpen Hub LtdMy Skills:
- Curriculum Curation
- Course Content Review
- Learning Outcome Design
- Course Publishing & Quality Assurance
- Platform Content Operations
Reviews
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Free$17.99100% Off
Certificate available separately for $50 after completionCourse Includes
8 Chapters
24 Lectures
1 week
Skill Level beginner
Taught in English
Lifetime Access
Certification of Completion
Category: University - Marketing
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