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ND DegreeFaculty of Faculty of Management & Business StudiesMarketing

Introduction to Marketing (ND)

Master Introduction to Marketing (ND) in University - Marketing with this structured course, covering 8 modules and practice assessments.

Instructor
created_by PAMCET Learning Team
beginner1 weekEnglish

Course Overview

Master Introduction to Marketing (ND) in University - Marketing with this structured course, covering 8 modules and practice assessments. Curriculum Structure & Core Modules: • 1. Nature and Scope of Marketing (ND) • 2. Evolution of Marketing Thought (ND) • 3. The Marketing...

What You'll Learn

  • Understand and apply the principles of Nature and Scope of Marketing (ND)
  • Work confidently through Evolution of Marketing Thought (ND) and its practical applications
  • Analyse real-world scenarios involving The Marketing Concept (ND)
  • Develop applied skills in Marketing Environment (ND)
  • Critically evaluate approaches to Marketing and Society (ND)

Requirements

  • No prior University - Marketing knowledge required — this course starts from the fundamentals
  • A computer, tablet or smartphone with a stable internet connection
  • Willingness to commit regular study time to complete lessons, quizzes and assignments

Degree Programme Curriculum Context

This course is a curriculum unit of the ND Marketing degree framework in Nigeria.

Earn Your Certificate

Showcase your skills with a certificate! Complete the course, submit your project, and earn your certificate. Here's a sample of what you'll receive to show off your accomplishments.

course-certificate

Course Curriculum

Open-access academic curriculum. All foundational lectures available to read free.

8 Chapters
24 Lecture
0s
1. Nature and Scope of Marketing (ND): Core Concepts & Worked Examples

BEGINNER | CHAPTER 1 Nature and Scope of Marketing (ND): Core Concepts & Worked Examples Introduction to Marketing (ND) Detailed Overview and Learning Objectives This lecture on Nature and Scope of Marketing (ND): Core Concepts & Worked Examples (Chapter 1) covers standard academic and professional frameworks within management, finance, and economics. For higher institution students, mastering org...

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2. Nature and Scope of Marketing (ND): Guided Practice & Review

BEGINNER | CHAPTER 1 Nature and Scope of Marketing (ND): Guided Practice & Review Introduction to Marketing (ND) Detailed Overview and Learning Objectives This lecture on Nature and Scope of Marketing (ND): Guided Practice & Review (Chapter 1) covers standard academic and professional frameworks within management, finance, and economics. For higher institution students, mastering organizational be...

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3. Evolution of Marketing Thought (ND): Foundations & Learning Objectives

BEGINNER | CHAPTER 1 Evolution of Marketing Thought (ND): Foundations & Learning Objectives Introduction to Marketing (ND) Detailed Overview and Learning Objectives This lecture on Evolution of Marketing Thought (ND): Foundations & Learning Objectives (Chapter 1) covers standard academic and professional frameworks within management, finance, and economics. For higher institution students, masteri...

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Instructor

PAMCET Learning Team

PAMCET Learning Team

Institutional Course Curation · PAMCET

The PAMCET Learning Team is the institutional curriculum and content group behind course publishing on this platform. PAMCET (Professional and Academic Management Centre for Education and Training) is operated by Digitpen Hub Ltd, a company registered in Lagos, Nigeria. Courses credited to the PAMCET Learning Team are structured, organized, and published centrally by the platform rather than authored by a single named individual instructor — each course's syllabus, learning outcomes, and content are reviewed before publication under this institutional account. For questions about a specific course or to report a content issue, please use the platform's Help & Support or Contact Us pages.

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PAMCET Learning Team — Institutional Course Curation, Digitpen Hub Ltd

My Skills:

  • Curriculum Curation
  • Course Content Review
  • Learning Outcome Design
  • Course Publishing & Quality Assurance
  • Platform Content Operations

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Introduction to Marketing (ND)
Free$17.99100% Off
Certificate available separately for $50 after completion

Course Includes

8 Chapters
24 Lectures
1 week
Skill Level beginner
Taught in English
Lifetime Access
Certification of Completion
Category: University - Marketing
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Introduction to Marketing (ND) — ND | PAMCET