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Advanced Research Methodology (PhD Marketing)
Master Advanced Research Methodology (PhD Marketing) in University - Marketing with this structured course, covering 8 modules and practice assessments.
Course Overview
Master Advanced Research Methodology (PhD Marketing) in University - Marketing with this structured course, covering 8 modules and practice assessments. Curriculum Structure & Core Modules: • 1. Philosophy of Marketing Research at Doctoral Level • 2. Epistemology in Marketing •...
What You'll Learn
- Understand and apply the principles of Philosophy of Marketing Research at Doctoral Level
- Work confidently through Epistemology in Marketing and its practical applications
- Analyse real-world scenarios involving Advanced Quantitative Methods (PhD Marketing)
- Develop applied skills in Advanced Qualitative Methods (PhD Marketing)
- Critically evaluate approaches to Mixed Methods Research Design (PhD Marketing)
Requirements
- Prior coursework or practical experience in University - Marketing is recommended before starting this course
- A computer, tablet or smartphone with a stable internet connection
- Willingness to commit regular study time to complete lessons, quizzes and assignments
Degree Programme Curriculum Context
This course is a curriculum unit of the PhD in Marketing degree framework in Nigeria.
Earn Your Certificate
Showcase your skills with a certificate! Complete the course, submit your project, and earn your certificate. Here's a sample of what you'll receive to show off your accomplishments.

Course Curriculum
Open-access academic curriculum. All foundational lectures available to read free.
ADVANCED | CHAPTER 1 Philosophy of Marketing Research at Doctoral Level: Core Concepts & Worked Examples Advanced Research Methodology (PhD Marketing) Detailed Overview and Learning Objectives This lecture on Philosophy of Marketing Research at Doctoral Level: Core Concepts & Worked Examples (Chapter 1) covers standard academic and professional frameworks within management, finance, and economics....
ADVANCED | CHAPTER 1 Philosophy of Marketing Research at Doctoral Level: Guided Practice & Review Advanced Research Methodology (PhD Marketing) Detailed Overview and Learning Objectives This lecture on Philosophy of Marketing Research at Doctoral Level: Guided Practice & Review (Chapter 1) covers standard academic and professional frameworks within management, finance, and economics. For higher in...
ADVANCED | CHAPTER 1 Epistemology in Marketing: Foundations & Learning Objectives Advanced Research Methodology (PhD Marketing) Detailed Overview and Learning Objectives This lecture on Epistemology in Marketing: Foundations & Learning Objectives (Chapter 1) covers standard academic and professional frameworks within management, finance, and economics. For higher institution students, mastering or...
Academic Ecosystem & Connected Pathways
Deepen your studies across connected learning pathways in the PAMCET academic network:
Instructor
PAMCET Learning Team
Institutional Course Curation · PAMCET
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PAMCET Learning Team — Institutional Course Curation, Digitpen Hub LtdMy Skills:
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- Course Content Review
- Learning Outcome Design
- Course Publishing & Quality Assurance
- Platform Content Operations
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Course Includes
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