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Digital Marketing Bootcamp
One of the most in-demand skills in the industry. No prior experience needed. Master Digital Marketing Bootcamp with hands-on projects and real-world applications.
5.0(7)
•2 Students Enrolled•beginner•1 week•EnglishCourse Overview
One of the most in-demand skills in the industry. No prior experience needed. Master Digital Marketing Bootcamp with hands-on projects and real-world applications. Curriculum Structure & Core Modules: • 1. Introduction to Digital Marketing Bootcamp • 2. Core Principles of...
What You'll Learn
- Master the core concepts and principles of Digital Marketing Bootcamp
- Apply practical skills through hands-on projects and real-world exercises
- Understand industry best practices and professional workflows in Digital Marketing
- Build job-ready skills that employers in Digital Marketing are looking for
- Develop problem-solving techniques specific to Digital Marketing Bootcamp
Requirements
- Basic computer literacy and a stable internet connection
- Willingness to learn and dedicate time to practice regularly
- No prior experience required — this course starts from the fundamentals
- A computer or laptop capable of running a modern web browser
Earn Your Certificate
Showcase your skills with a certificate! Complete the course, submit your project, and earn your certificate. Here's a sample of what you'll receive to show off your accomplishments.
Course Curriculum
Open-access academic curriculum. All foundational lectures available to read free.
8 Chapters
•32 Lecture
•0s
1. Full-Funnel Growth Marketing: The AARRR Pirate Metrics Framework, Flywheel Model, and Customer Journey Mapping
DIGITAL MARKETING ACCELERATOR • COURSE 2803 Full-Funnel Growth Marketing: The AARRR Pirate Metrics Framework, Flywheel Model, and Customer Journey Mapping Deconstruct modern full-funnel digital growth architectures. Transition beyond disconnected channel tactics into integrated customer acquisition, activation, retention, referral, and revenue loops that compound lifetime business value. Exec...
2. Unit Economics of Customer Acquisition: CAC, LTV, Payback Period, Churn Rate, and Blended vs. Paid Metrics
DIGITAL MARKETING ACCELERATOR • COURSE 2803 Unit Economics of Customer Acquisition: CAC, LTV, Payback Period, Churn Rate, and Blended vs. Paid Metrics Master the mathematical core of commercial marketing sustainability. Calculate granular Customer Acquisition Cost (CAC), Gross-Margin adjusted Lifetime Value (LTV), CAC Payback Periods, and revenue retention curves. Executive Marketing Objectiv...
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3. Marketing Technology Stack (MarTech): Architecture of CDPs, CRMs, Tag Management (GTM), and Data Pipelines
DIGITAL MARKETING ACCELERATOR • COURSE 2803 Marketing Technology Stack (MarTech): Architecture of CDPs, CRMs, Tag Management (GTM), and Data Pipelines Architect a modern, privacy-compliant Marketing Technology stack. Integrate Customer Data Platforms (Segment, RudderStack), Server-Side Google Tag Manager (sGTM), Reverse ETL (Census, Hightouch), and CRM synchronization (HubSpot, Salesforce). E...
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4. Market Research, Audience Segmentation, and Ideal Customer Profiles (ICP): Quantitative & Qualitative Persona Development
DIGITAL MARKETING ACCELERATOR • COURSE 2803 Market Research, Audience Segmentation, and Ideal Customer Profiles (ICP): Quantitative & Qualitative Persona Development Develop rigorous, data-driven Ideal Customer Profiles (ICP). Combine quantitative demographic and firmographic clustering with qualitative "Jobs to Be Done" (JTBD) customer discovery frameworks to supercharge ad targeting and...
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5. Chapter 1 Quiz
6. Assignment 1: Digital Marketing Bootcamp Fundamentals Project
Academic Ecosystem & Connected Pathways
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Digital Research Library16,000+ open-access monographs & textbooks
Structured Learning PathsCurated multi-course career specializations
WAEC / SSCE Examination HubComplete secondary school syllabus & mock tests
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Tertiary & University Hub100L - 400L degree benchmark modules
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Instructor
PAMCET Learning Team
Institutional Course Curation · PAMCET
Qualifications:
PAMCET Learning Team — Institutional Course Curation, Digitpen Hub LtdMy Skills:
- Curriculum Curation
- Course Content Review
- Learning Outcome Design
- Course Publishing & Quality Assurance
- Platform Content Operations
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Free$3.9100% Off
Certificate available separately for $20 after completionCourse Includes
8 Chapters
32 Lectures
1 week
Skill Level beginner
Taught in English
Lifetime Access
Certification of Completion
Category: Digital Marketing
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