The PAMCET Learning Team is the institutional curriculum and content group behind course publishing on this platform. PAMCET (Professional and Academic Management Centre for Education and Training) is operated by Digitpen Hub Ltd, a company registered in Lagos, Nigeria. Courses credited to the PAMCET Learning Team are structured, organized, and published centrally by the platform rather than authored by a single named individual instructor — each course's syllabus, learning outcomes, and content are reviewed before publication under this institutional account. For questions about a specific course or to report a content issue, please use the platform's Help & Support or Contact Us pages.
B.Sc. DegreeFaculty of Faculty of Management & Business StudiesBusiness Administration
Marketing Management (BSc)
Master Marketing Management (BSc) in University - Business Administration with this structured course, covering 8 modules and practice assessments.
Course Overview
Master Marketing Management (BSc) in University - Business Administration with this structured course, covering 8 modules and practice assessments. Curriculum Structure & Core Modules: • 1. Marketing Management Philosophy and Core Concepts • 2. Strategic Marketing Planning and...
What You'll Learn
- Understand and apply the principles of Marketing Management Philosophy
- Work confidently through Strategic Marketing Planning and its practical applications
- Analyse real-world scenarios involving Consumer Behaviour Analysis (BSc)
- Develop applied skills in Market Segmentation, Targeting and Positioning
- Critically evaluate approaches to Product and Brand Management
Requirements
- A foundational understanding of University - Business Administration concepts, from an introductory course or equivalent experience
- A computer, tablet or smartphone with a stable internet connection
- Willingness to commit regular study time to complete lessons, quizzes and assignments
Degree Programme Curriculum Context
This course is a curriculum unit of the B.Sc. Business Administration degree framework in Nigeria.
Earn Your Certificate
Showcase your skills with a certificate! Complete the course, submit your project, and earn your certificate. Here's a sample of what you'll receive to show off your accomplishments.
Course Curriculum
Open-access academic curriculum. All foundational lectures available to read free.
8 Chapters
•24 Lecture
•18h
1. The Evolution of Marketing Thought: Production, Product, Selling, Marketing, and Holistic Orientations
NUC CCMAS Benchmark: BUS 302 | 300L Business Administration The Evolution of Marketing Thought: Production, Product, Selling, Marketing, and Holistic Orientations Philosophical Paradigms of Enterprise Exchange, Historical Trajectories, Market Orientation Constructs, and the Holistic Marketing Synthesis 1. Theoretical Foundation & Conceptual Architecture Marketing management represents the organiza...
45 minutes
2. Customer Value Creation, Customer Lifetime Value (CLV), and Relationship Marketing
NUC CCMAS Benchmark: BUS 302 | 300L Business Administration Customer Value Creation, Customer Lifetime Value (CLV), and Relationship Marketing The Value Delivery Triad, Perceived Customer Value Metrics, Customer Lifetime Value Analytics, and Churn Mitigation Economics 1. Theoretical Foundation & Conceptual Architecture The quintessential purpose of modern marketing strategy is the continuous creat...
45 minutes
3. The Marketing Environment: Macro-Environmental Drivers (PESTEL) and Micro-Market Dynamics
NUC CCMAS Benchmark: BUS 302 | 300L Business Administration The Marketing Environment: Macro-Environmental Drivers (PESTEL) and Micro-Market Dynamics Environmental Scanning Systems, Macro-Environmental Forces, Micro-Task Interactions, and Strategic Resilience in Volatile Markets 1. Theoretical Foundation & Conceptual Architecture Marketing strategy formulation cannot occur within an organizational...
45 minutes
Academic Ecosystem & Connected Pathways
Deepen your studies across connected learning pathways in the PAMCET academic network:
Digital Research Library16,000+ open-access monographs & textbooks
Structured Learning PathsCurated multi-course career specializations
WAEC / SSCE Examination HubComplete secondary school syllabus & mock tests
JAMB / UTME PreparationComputer-based tests & scoring analytics
Tertiary & University Hub100L - 400L degree benchmark modules
Credential Verification PortalInstant cryptographic certificate authentication
Instructor
PAMCET Learning Team
Institutional Course Curation · PAMCET
Qualifications:
PAMCET Learning Team — Institutional Course Curation, Digitpen Hub LtdMy Skills:
- Curriculum Curation
- Course Content Review
- Learning Outcome Design
- Course Publishing & Quality Assurance
- Platform Content Operations
Reviews
No reviews available
Free$24.99100% Off
Certificate available separately for $50 after completionCourse Includes
8 Chapters
24 Lectures
2 - 4 weeks
Skill Level intermediate
Taught in English
Lifetime Access
Certification of Completion
Category: University - Business Administration
Share On
Download Syllabus & Study Guide
Receive the full lecture syllabus, reading list, and milestone schedule for Marketing Management (BSc).
By submitting, you agree to receive educational updates. You can unsubscribe anytime. Read our Privacy Policy.